📚 Guide

Learn how it works.

Get fluent in Launch Plans, Listing Audits, scoring, and AI search readiness — in plain English.

Jump to
🚀
Topic 1 · Pre-launch

Launch Plan basics

What goes into a Launch Plan, when to run one, and how to use the output. Every section explained — opportunity score, title, bullets, image plan, 30-day action plan.

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🔎
Topic 2 · Existing listing

Listing Audit basics

How we score a live ASIN across SEO, conversion, images, trust, reviews, and AI. What the priority fixes mean and which to ship first.

Read the guide
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Topic 3 · AI · Rufus & COSMO

AI Search Readiness

Amazon's Rufus and COSMO are reshaping how shoppers find products. How to score AI-readiness on your listing — and what specifically to change for the new search.

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📊
Topic 4 · Methodology

How scoring works

The 0-100 scoring system, the 6 sub-dimensions, the letter-grade bands (F/D/C/B/A), and what calibration sample we use. Calibrated against real Amazon listings.

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Ready to run one?

Free preview, no card needed. Reports from $8.26 each.

📖 LaunchAudit Guide

How LaunchAudit works —
and why it works.

Everything you need to know about the Listing Audit, Launch Plan, AI scoring methodology, and what AI Search Readiness means for your Amazon business.

What is LaunchAudit?

LaunchAudit is an AI-powered Amazon listing tool with two products: the Listing Audit for existing ASINs, and the Launch Plan for new products you're about to launch.

Both products use Claude AI (the most capable AI model available) to analyze your listing or product concept and deliver a structured, actionable report — including rewritten copy, a priority fix stack, and a 30-day action plan.

The key difference from other tools: we don't give you suggestions, we give you deliverables. Every report ships with finished copy you can copy and paste directly into Seller Central.

Listing Audit
For existing ASINs
Launch Plan
For new products
Report time
~5 min

Listing Audit

Enter any Amazon ASIN and LaunchAudit fetches your live listing — title, bullets, description, images, price, BSR, and review data — then runs a full AI analysis across six dimensions.

What gets scored

  • Title — keyword placement, character usage, search relevance, readability
  • Bullet Points — benefit clarity, keyword density, persuasion structure
  • Description / A+ Content — brand story, secondary keywords, conversion depth
  • Images — main image quality, infographic presence, lifestyle shots, compliance
  • Keywords — backend search term coverage, indexing gaps
  • AI Search Readiness — how well your listing performs in AI-powered shopping tools like Rufus and COSMO

What the paid report delivers

  • Overall score out of 10 with a letter grade
  • 5 priority fixes ranked by Impact × Effort
  • Full title rewrite
  • All 5 bullet rewrites
  • Description rewrite
  • Backend search terms (5 copy-paste rows)
  • Keyword gap analysis
  • Image audit with specific recommendations
  • Competitor benchmark (3 brands)
  • 90-day forecast
  • AI Search Readiness score and recommendations
  • 30-day action plan
Read the full Listing Audit guide →

Launch Plan

For products that haven't launched yet, the Launch Plan generates everything you need to go live with a listing that's optimized from day one. You provide your product name, description, category, and target keywords — and LaunchAudit builds the full listing plus a structured launch strategy.

What the paid report delivers

  • AI-optimized title (Amazon 200-character max, keyword-first)
  • 5 benefit-led bullet points
  • Full product description
  • 5 backend search term rows (copy-paste ready)
  • Market intelligence (competitor gap, pricing recommendation, market trends)
  • Competitor benchmark (3 brands with gap analysis)
  • Review strategy
  • Image plan (6-image shot list)
  • 90-day launch forecast
  • AI Search Readiness score
  • 30-day action plan with weekly milestones
Read the full Launch Plan guide →

The Free Preview

Both products offer a free preview before you pay. The free preview is real — it uses actual AI analysis to give you a meaningful sample of what the full report contains.

Listing Audit free preview includes:
  • Real Amazon data pulled from your ASIN (title, bullets, price, BSR)
  • Overall score + letter grade
  • Top 3 priority fixes (titles only — no how-to)
  • Top ranking keywords + backend search term preview
  • 1 bullet rewrite sample
Launch Plan free preview includes:
  • Market viability score for your product concept
  • Top 3 ranked keywords for your category
  • 1 sample bullet point
  • Competitor snapshot (what you're entering)

The free preview is designed to give you a real signal — not a teaser. If your listing scores a 4.2/10, you'll see that before you pay. The paid report tells you exactly how to fix it.

Credits & Plans

Each report (Listing Audit or Launch Plan) costs one credit. You can buy credits pay-per-use or get them monthly on a subscription.

Plan Credits Price
Pay-per-report 1 credit $25
Starter 2 credits/mo $39/mo
Seller 5 credits/mo $79/mo
Brand Owner 12 credits/mo $119/mo

Annual plans: 2 months free. Subscription credits expire at period end. Pay-per-use credits expire 30 days after purchase.

Frequently Asked Questions

Do I need an Amazon seller account to use LaunchAudit?

No. For the Listing Audit, just enter any public ASIN. For the Launch Plan, you describe your product concept. No Seller Central access required.

How long does a report take?

Most reports complete in 4–6 minutes. The free preview is instant. You'll see a live progress bar while your report generates.

Can I run an audit on a competitor's ASIN?

Yes. Entering a competitor's ASIN is a great way to identify gaps you can exploit in your own listing or launch plan.

What AI model powers the reports?

Paid reports use Claude Opus 4.8 (claude-opus-4-8) — Anthropic's most capable model. Free previews use Claude Sonnet. We never downgrade paid reports to a cheaper model.

What's the difference between Focus mode and Full mode?

Focus mode shows the most actionable sections — priority fixes, rewrites, and your 30-day plan. Full mode adds the complete analysis including market intel, competitor benchmark, keyword table, and forecast. Use Focus when you want to act fast; Full when you want the whole picture.

Can I download my report as a PDF?

Yes. Every paid report has a Download PDF button. Reports are also saved to your dashboard and accessible anytime.

What if a report fails to generate?

If our system fails to generate a Launch Plan or Listing Audit — for example, Amazon blocks the listing fetch or an AI step times out after retries — your credit is automatically refunded to your account, usually within seconds. You'll see the updated balance in your dashboard. No support ticket needed.

If your credit isn't restored within 5 minutes, email support@launchaudit.ai with the report you tried to run and we'll restore it manually as soon as possible. (Refund requests are logged so we can spot abuse, but legitimate failures are always honored — no questions asked.)

Got feedback, suggestions, or war stories?

Send it. We read everything. Email support@launchaudit.ai or just reply to any LaunchAudit email.

Here's the deal: if your feedback meaningfully helps us — sharp critique, feature idea we ship, workflow gap we missed, an edge-case bug, or a perspective we hadn't considered — we'll drop a free credit into your account as a thank-you. Negative feedback is welcome (often the most useful). Brutal-but-fair is welcomed harder. We're built by sellers, for sellers, and the only way LaunchAudit gets better is hearing what's not working from the people running real listings.

Ready to see your listing score?

Run a free Listing Audit or Launch Plan preview. No credit card required.

Try Free →
🥪 Less than lunch · Copy-paste-ready in 5 minutes