Amazon Listing Audit — how it works

Enter an ASIN. Get a score, a priority fix stack, and fully rewritten copy — ready to paste into Seller Central. Here's exactly what happens inside a LaunchAudit Listing Audit.

How the audit works, step by step

We fetch your live Amazon listing

LaunchAudit pulls your current listing data directly from Amazon — title, all bullets, description, images, price, BSR, review count, and rating. You don't copy-paste anything. We get the real, live version of your listing as buyers see it today.

AI analyzes across 6 dimensions

Claude Opus 4.8 — the most capable AI model available — runs a structured analysis across every dimension that affects your listing's performance. Each dimension is scored independently, then combined into an overall score.

Priority fixes are ranked by Impact × Effort

Not every issue is equal. The AI prioritizes fixes using an Impact × Effort matrix — so you work on the things that move the needle first, not the easiest things.

Rewrites are generated, not suggested

This is the key difference from other tools. LaunchAudit doesn't tell you to "improve keyword density." It writes you a new title. New bullets. New description. Copy-paste ready.

A 30-day action plan is built from your results

The report closes with a structured 30-day plan — week by week, specific tasks — so you don't leave with a report and no idea what to do first.

The 6 scoring dimensions

📝 Title

Keyword placement, character usage (200-char max), search relevance, readability, brand and model clarity

🔫 Bullet Points

Benefit-first structure, keyword density, specificity of claims, use-case coverage, persuasion hooks

📄 Description

Brand story, secondary keyword coverage, A+ content quality, conversion depth, readability

🖼️ Images

Main image compliance, infographic presence, lifestyle shots, feature callouts, image count

🔑 Keywords

Backend search term coverage, indexing gaps vs. category top performers, keyword cannibalization

🤖 AI Search Readiness

Rufus & COSMO readiness — conversational query match, semantic coverage, problem-solution clarity

What's in the free preview

The free preview runs a real analysis — not a fake teaser. You'll see:

Your overall score out of 100 with a letter grade
Top 3 priority fixes (titles and impact ratings — not the how-to)
Top ranking keywords and backend term preview
One bullet point rewrite sample
Competitor snapshot

The free preview is designed to give you a real signal. If your listing scores 4.2/10, you'll know before you pay. The paid report tells you exactly how to get to 8+.

What's in the full paid report

Overall score + letter grade + executive summary (top 3 actions)
All 5 priority fixes with step-by-step how-to and impact estimates
Full title rewrite (keyword-optimized, 200-char max)
All 5 bullet point rewrites
Product description rewrite
5 backend search term rows (copy-paste ready for Seller Central)
Keyword gap analysis with missed high-value terms
Image audit with specific shot-by-shot recommendations
Competitor benchmark (3 brands — where you're ahead, where you're behind)
90-day performance forecast
AI Search Readiness score + Rufus/COSMO recommendations
30-day action plan (week-by-week tasks)

Focus mode vs. Full mode

Every paid report has two views:

Focus mode — Shows only the most actionable content: priority fixes, rewrites, and your 30-day plan. Use this when you want to act immediately.
Full mode — Adds the complete analysis: market intel, competitor benchmark, keyword table, 90-day forecast, and full AI Search Readiness breakdown. Use this when you want the whole picture.

You can switch between modes any time. Your report is saved to your dashboard and accessible forever.

How accurate is the scoring?

LaunchAudit uses Claude Opus 4.8 — the most capable commercially available AI model — with prompts built specifically for Amazon listing analysis. The scoring is calibrated against known best practices for Amazon listing optimization, Rufus query patterns, and real conversion data from the Amazon marketplace.

The score is not a guarantee of ranking or sales. It's a rigorous assessment of your listing's quality relative to what Amazon's algorithm, AI systems, and buyers respond to. Sellers who act on the priority fixes consistently see improvement in conversion rate and organic visibility.

Run your first Listing Audit

Free preview in seconds. Full report in ~5 minutes. Copy-paste-ready fixes included.

Audit My Listing Free →

Listing Audit, explained.